Custom themes, plugins, speed & migrations
WordPress Developer, Chester & Liverpool
I build WordPress sites for small businesses and professional firms in Chester, across Cheshire and in Liverpool.
A WordPress site your team can edit without calling me
I build the theme around the pages your team changes most, so new pages and posts go out from the editor without waiting on me.
WordPress development services
-
Design and custom themes
I can design the site as well as build it, as the WordPress design page explains. The theme is block-first, carrying only the templates and blocks your site uses, so there's less to load and less to break.
-
Custom plugins
Features no plugin on the market does well, written for your site to the WordPress coding standards.
-
Speed fixes
Oversized images, scripts that load too early, heavy database queries and missing caching. I measure the site first, then check each fix against Google's Core Web Vitals.
-
Platform migrations
Sites moved to WordPress from other platforms, with the content carried across and checked page by page.
-
Security
New builds go live locked down and behind Cloudflare. If a site has been hacked, I clean it up and close the way the attacker got in.
-
Maintenance
After launch, I can stay on as the site's developer, with updates tested on staging and backups kept off-site. The WordPress maintenance page says what's covered.
A WordPress build for a financial advisory firm
- Pages the marketing team builds. The block editor, extended with ACF, gives Xentum's editors hero sections, testimonial blocks, service grids and content cards, each with style and layout options. They make new landing pages in-house.
- One component library. Tailwind CSS underpins one reusable set of buttons, cards, forms and navigation. Every page follows the same patterns, so the design holds together and maintenance stays simple.
- A fee calculator advisers use in meetings. The calculator shows the compounding cost of percentage fees against a fixed fee over the years a client invests. I validated its outputs against real scenarios, and Xentum's advisers now use it in client meetings.
- Speed from the first release. Cloudflare's CDN, modern image formats with lazy loading, small JavaScript bundles and caching were part of the build from launch.
Working with Chester businesses on WordPress
When it helps, I come to your office in Chester, Liverpool or the Wirral to see how your team uses the site today.
If someone else built your site, I start with a health check, so we both know what's there before I change anything.
Planning a new WordPress site?
Frequently asked questions
Updated
How many plugins will my site need?
As few as it takes. Every plugin is code someone else maintains, so I check each one before it goes in, and replace it with a few lines of my own when it only does a small job.
Do you build WooCommerce shops?
I do. WooCommerce runs inside WordPress, so your team manages products, orders and pages from the same admin.
Can you move my site to WordPress without losing search rankings?
That's what the redirect plan is for. I map each old URL to its new page before the move, carry the structured data across and keep analytics running through the switch, so search engines and old links find the new pages.
Do you build WordPress sites for agencies?
Yes, under the agency's brand and following its process. The white-label development page explains how that works.
Are you a WordPress agency in Chester?
I'm one senior WordPress developer. The person who scopes your site is the person who writes its code.
Which areas do you cover?
Chester first, then Liverpool, the Wirral and the rest of Cheshire, including Northwich, Winsford, Sandbach, Knutsford, Wilmslow, Runcorn and Ellesmere Port.