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Shopify Theme Development for Luxury Jewellery E-commerce
Shopify Theme Development
Rebuilding a luxury shopping experience from the ground up
A respected UK jeweller needed a new digital foundation. Their previous E-Commerce platform struggled with performance, offered little flexibility for the marketing team, and lacked integration with finance options and CRM workflows. The goal was clear: build a refined, robust platform that looked exceptional, loaded fast, and worked seamlessly with the business tools behind the scenes.
Project Overview
Type
Shopify Custom Theme
Duration
3 months
Team Size
Lead Developer + Design Partner
Technologies
Shopify Plus Liquid Tailwind CSS JavaScript Klaviyo HubSpot V12 Finance
The Problem
Outdated theme architecture limiting flexibility and causing slow load times
Manual handling of finance applications and enquiries increasing admin workload
Lack of CRM integration preventing tracking of customer journeys and follow-ups
Product pages failing to convey craftsmanship and luxury quality online
Marketing team reliant on developers for seasonal content and landing pages
The Solution
Developed a bespoke Shopify Plus theme with modular sections and reusable templates
Integrated HubSpot CRM for automated lead capture and client communications
Embedded V12 Finance and Novuna payment widgets for instant finance options at checkout
Enhanced product presentation with high-resolution galleries, video support, and detailed specification tabs
Implemented full analytics tracking with GA4 and Klaviyo event flows
The Outcome
A bespoke Shopify Plus theme designed for reliability, brand consistency, and operational efficiency.
0
Downtime during seasonal campaigns
100%
Content editable via sections
1.2s
Average global load time
Other highlights
- A stable, high-performance site that handled seasonal traffic without issues
- Finance and CRM integrations reduced manual admin and improved lead tracking
- Marketing team gained full control over page layouts and campaign creation
- Improved customer experience with faster load times and richer product storytelling
- New platform positioned the brand for international expansion and omnichannel growth
Interested in similar results?
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