About

Full Stack Developer Based in the North West of England

The Story Behind Psy Digital

Psy Digital is me - Si (short for Simon). I'm a full-stack developer with 15+ years of experience delivering high-performance websites and applications. With a balance of technical depth and commercial thinking, I help ambitious brands bring complex digital ideas to life.

Simon MacFadyen - Full Stack Developer at Psy Digital

Philosophy

"Every project starts with understanding the commercial goal. Technology should support growth, not get in the way."

I work closely with agencies and ambitious brands to deliver scalable, technically sound solutions that are built to last. From Laravel platforms to Shopify and WordPress builds, everything is crafted with clarity, performance, and long-term value in mind.

Expertise

Full Stack Development

Laravel, Vue.js, Shopify, WordPress. Over 15 years building everything from lean MVPs to large-scale platforms.

Technical Leadership

Architecture, infrastructure, deployment. I bring clarity to complex decisions, aligning technical execution with business goals at every stage.

Agency Collaboration

I slot straight into creative teams, translating design into robust builds. Every line of code respects the original vision and elevates the end result.

Reliability

No drama, no delays. I deliver on time, communicate clearly, and approach every project with the same care I would my own.

Timeline

It's hard to summarise 15+ years of learning, but here are the key milestones that shaped my development expertise.

Current Role

Director

Psy Digital

Running Psy Digital - delivering clean, scalable code for ambitious brands and agencies across Laravel, Shopify and WordPress.

Laravel Shopify WordPress Full Stack Business Strategy

Technical Director & Co-Founder

Fin-tech Start-up

Co-founded a UK Fin-tech brand, leading architecture, development, and growth through evolving financial regulation.

AWS Web3 Fintech Start-up Architecture

Senior Front-end Web Developer

Full service agency

Led UI delivery for global campaigns, combining creative execution with performance-aware front-end builds.

JavaScript SCSS Performance UI/UX GSAP

Lead Front-end Web Developer

Full service agency

Managed front-end delivery across a portfolio of client sites, mentoring devs and improving code quality.

HTML5 CSS3 JavaScript Mentoring Leadership

Front-end Web Developer

Full service agency

Built digital tools for pharmaceutical clients, balancing clean design with strict regulatory requirements.

Accessibility WCAG jQuery CMS Healthcare

Junior Web Developer

Full service agency

Worked across the full delivery cycle, building responsive sites and sharpening front-end fundamentals.

PHP WordPress HTML/CSS Bootstrap Git

Freelance Website Developer

Independent

Started out solo - building websites for local businesses while self-teaching the foundations of modern development.

Freelance Self-Taught Client Management HTML CSS

Work with me

I'm available for new projects. Let's discuss how I can help achieve your development goals.